Sugarlite I Product Post I Creative Engagement Format
For this product post, we showcased a delectable baked cake paired with a Sugarlite pack and invited users to interact by tilting their phones clockwise. With each tilt, captions reinforced the messages: "Still sweet.", "Still smart.", and "Still sweet smart." This playful interaction emphasized that no matter how you looked at your sweet choices, with Sugarlite all your choices remained the right ones. It cleverly communicated Sugarlite's appeal as a healthy alternative to sugar that offered both sweetness and smartness in every choice, ensuring a guilt-free indulgence without compromising on taste or health.
